Marketing is one of the most important aspects of any business, making the marketing team vital to a business’s success. With that being said, many businesses, especially small businesses, do not put a lot of focus on their marketing.
This can be for many reasons; either they cannot afford it or do not understand a strong marketing department’s worth. I talked to Mint Global Marketing in order to get some tips for businesses debating whether to grow their marketing department or not.
Mint Global Marketing is an industry leader in digital marketing and has been helping businesses grow for three decades. There’s no one better to get marketing advice from, and here’s what they had to say:
You don’t think Much about Marketing
If you don’t think about marketing very often, then it’s probably time to start! According to Mint Global, initial marketing campaigns have some of the highest ROIs of any investment a company can make.
If you have no marketing strategy at the moment, or a very broad one, then your first real, thorough strategy is likely to be a massive success. So, if you have no marketing department at all, or a very small one, then now may be a good time to consider expanding.
Plateauing or Decreasing Sales
This is a huge one; if you notice your sales are not increasing, then one of the major reasons may be your marketing strategy. This is especially true if you currently have no marketing strategy.
Mint Global Marketing says that there is no way to run out of new customers unless you’re only doing business locally and the market is 100% saturated. Products cannot always be improved in substantial ways, and expenses can only be cut so much to improve profits, but marketing can always be improved upon.
Subpar Marketing Results
If your current marketing department is not getting the results you need, it may be time to expand or upgrade your marketing department. There are many ways to do this, according to Mint Global Marketing.
Hiring experienced senior marketers, upskilling your current department with the help of marketing agencies and consultants, or working with these agencies to develop strong strategies and marketing approaches that your team could continue to develop long afterward.
Mint Global Marketing recommends that every business develop a strong relationship with a marketing agency, whether for consultation or for their marketing solutions.
Lack of Leads
A sales team cannot do its job properly without a strong marketing team. Leads are crucial for sales teams to make sales, and marketing creates leads.
If your sales team is not making much progress, and your sales, in general, are not improving, then it’s time to talk to them and figure out why. If the reason is a lack of leads, then it is probably time to increase your marketing presence and expand your team.
A boost to your marketing department will directly translate to a boost in your leads and, in return, a boost in sales. This is why businesses and companies opt to invest so much in marketing.