Integrating Social Media Into Your Business Plan

If you have a pair of thumbs and eyes, you’ve probably spent a considerable amount of time scrolling through Twitter or Instagram. In fact, we’d hazard to say that we all spend a fair amount of time mindlessly browsing the internet in general. Thanks to the prevalence of smartphone technology, we are more connected than ever to the world around us. Thanks to this fact, savvy businesses are embracing internet culture in order to spread awareness about their goods and services. If you want to update your business plan for the modern world, you’ve come to the right place.

Using Social Media for Marketing

No matter what kind of business you are operating, you can turn to social media to help you build your brand. Every day, you’ll see major corporations using social media in order to contact, connect, and cultivate a following with their users. Social media marketing is so important, in fact, that it is an entire department of education that you can study in college. So, how can you start to integrate social media into your business plan, today?

1) Establish Your Web Presence – First and foremost, you are going to need to establish your web presence. While this may sound like a simple tip, it is a little more involved. Take a moment to search your business on Google. What results pop up? If you don’t have any social media accounts, you might get your address or even promotional content that you’ve released. When you create a Twitter, Instagram, and Facebook account, these profiles will find their way to the top of the results. Social media always indexes well, so don’t leave this marketing opportunity hanging out to dry.

2) Cultivate a Personality – Do you sell handmade crafts? Are you part of an upstart tech company? Are you trying to make it as an online streaming personality? No matter what your goals are, you need to make sure that your social media accounts reflect the personality of your business. Look at this Twitter profile photo example before reading the rest of their profile. The professional photo gives you an immediate feeling for the type of content that you will find on this person’s feed and their Tweets work to reflect that impression. Makes sense, right?

3) Hire a Social Media Pro – Anybody can sign up for a social media account, but it takes a professional in order to get the most use out of them. Social media is, unbelievably, an entirely new area of expertise for our growing world. With how much of an impact social media can have on your brand, it doesn’t make any sense to let an amateur run the show. If you don’t think that you can handle the job, call on a social media professional who has experience or education in the field.

As you build your business plan for the future, make sure to incorporate social media into your outline. Your social media work can lead to tangible success!

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Author
Founder of Tork Media; a combination of sites I own, a publishing company, and my rather large obsession with fitness (aka: Nanohydr8).