Good marketing is about being able to identify cutting edge strategies and execute them at a high level. If you expect your boss to give you the okay on a budget, then it means that you are going to need to do a great job of developing your marketing presentation.
If you research some of the great marketing speakers, you will see that they know how to communicate very effectively. A clear presentation is one where the listener walks away understanding the overall points you were making. You want your listeners to walk away not only understanding what you said, but the finer elements of the discussion you presented. Behind every good presenter is a good presentation, and don’t skip this step on the road to perfecting the art of public speaking.
Create An Outline
Before writing your marketing presentation, take a moment to create an outline. On paper or the computer, jot down the key points that you want to make. What are the three most important topics you want your audience to walk away knowing?
Do you want to cover social media marketing?
Do you want to share the latest growth hacks?
Or do you want to talk about conversion rate optimization?
Often times, it can be hard to parse through your subject matter to determine these three points. However, it is an essential exercise to go through. If you can’t determine your main topic or the three main points, how will the listener be able to?
Use Supporting Elements
Once you have the three points, begin to build a list of supporting elements to each of the topics. For each topic, list out the various subtopics that you can hit on that support your main topic. Inside of these subtopics, you’ll want to list examples, arguments, and key points that you want to offer. Try to list out every point that you want to hit upon. It is much easier to remove content later than it is it add.
Write Your Presentation
At this point, you have an outline of your marketing presentation! Congratulations, because the hard work is finished! Now is the point in time to begin writing your presentation. With your topics, subtopics, examples, arguments, and key points, craft each and every portion of the presentation. Some work best by writing it out on paper and then transferring it to a presentation software. Others prefer to type it into software, such as Powerpoint or Keynote, as they write. Either way, getting all of the content into a presentation format is key.
The Body Of Your Presentation
Once all of your content is entered, you have the body of your presentation. Take a moment to ensure that you’re covering all of the key points, and that the subtopics flow between each other. The body is the toughest and most essential part. You don’t want to overwhelm your audience with too much information, or bore them with too many examples.
Perhaps it’s worth taking some of your content out? On the other hand, too little content does not create a good presentation. Content supports your statements, and having enough of it is essential for your audience to buy in. In the end, striking the balance between too much and too little is always worth considering.
Introduction & Conclusion
Craft your Introduction and your Conclusion. In general, your Introduction should tell the audience exactly what they can expect from your presentation. Give them a road map for the next bit of time. And, a Conclusion needs to summarize the main points and boil it down to several key takeaways.
Just remember that all marketing is about being able to communicate your message effectively. Not only do you need to this with your customers, but you also need to do it at work or at conferences.