According to a publication put forth by Brand Watch, more than 330 million active users call Twitter their home. As of the time of this writing, there are already more than 1.3 billion accounts on the platform. Needless to say, Twitter has exploded into one of the most important social media platforms in the world. The place to go for breaking information is not just beholden to people catching up on the news. In fact, Twitter has turned into one of the most prominent platforms for entrepreneurs to build their brand and business.
Today, we are going to sift through a few key ways that entrepreneurs can embrace the world of Twitter while maximizing their time on the platform for success.
Decide What Kind of Twitter Account You Have
First and foremost, we are going to have to underscore the strengths of our brand. We can take a look at numerous major Twitter brands to see how they use their Twitter account to build on their profile. Do you want to dip into affairs outside of your industry? Do you provide commentary? Do you want to engage with your audience more often than not? Decide what kind of Twitter platform you want to have before moving forward with your first posts.
Engage and Network With Other Professionals
Perhaps the best part of Twitter is the ability by which we can connect with anyone, anywhere in the world. Twitter is a great proving ground for networking as you can connect with industry leaders and aspiring professionals alike. It is possible to craft working relationships that improve both parties through platforms such as Twitter. Don’t be afraid to engage, reach out, and follow other professionals adjacent to your field! The follow-first method works to get people to engage and interact with your profile. Growth begets growth, so don’t be afraid to reach out first. If you don’t get a follow back, don’t hesitate to unfollow in the future.
Maximize and Monetize Your Profile
If you are going to use Twitter as a platform to build your brand, you are going to have to go all out on your profile. What does this mean exactly? Start by utilizing a professional header image and profile picture. Something personable but unique will make sure that you get plenty of attention. Additionally, make sure to fill out your entire profile with contact information, a link to your official website, and other social media accounts under your control. Take a look at this Twitter page for an example of what we mean! The more you connect your platforms, the easier it is for traffic to transfer from one website to the next.
Curate a Content Calendar and Schedule
You don’t have to be glued to your phone in order to maximize your impact on Twitter. Simply set up a content calendar with an automated schedule to submit your Tweets on your behalf. There are numerous social media management platforms on the internet that will provide users with the control to schedule posts while reviewing analytics at a later date. take some time to go over the analytics to find out what exactly is working with your audience and what isn’t. Don’t be afraid to re-share content that you’ve posted before, particularly if it accrued positive engagement.
While there are certain steps we can take to propel our social media success forward, a lot has to do with how the audience engages you. There are no shortcuts to success but hard work and focus on adjustments can get you a long way, even with a simple Twitter account!
