Social media engagements differ based on social media platform. It is better to get good engagement on social media posts than it is to increase the number of followers on your account. For instance, engagement on Instagram includes comments, likes, shares, saves on the feed posts. There are also profile visits and tracking of people who search for you on the platform. Then there are Instagram stories. Engagement includes back taps and holds and responses to stickers and you can even DM or direct message and get more engagement.
For Facebook, engagements include comments, reactions and shares on your Page or posts on groups and other types of engagement that includes the duration that your video was watched by the people and whether they have clicked through your links. Likewise, when we talk about engagements on Twitter, it includes likes, retweets, quotes and replies. Also, video views, link clicks, profile mentions and profile views are considered as matrices for engagement. You can add as much creativity to your social media posts and get better engagement for your business. Here are a few things that you can easily follow to create highly engaging social media content:
Create Polls to Engage Users and Keep Them Coming To Your Profile
Creating and sharing polls on your social media accounts makes it so easy for you to create user engagement using your content. You can share Polls on your Facebook and ask them something as low as 2 answers or opinions which they can vote on. You can add images or some crazy GIFS on your polls so that they can stand out from the crowd. If you are working on Twitter, you can still create some interesting polls where you can ask people and include around 4 answers. Likewise, for Instagram users, you can use stories to share polls and ask questions that attract a lot of users. You can even add countdown, emojis and quiz stickers which makes it easy and convenient for users to generate a response and engage using your stories. You can ask people who can help you Buy TV Internet Phone services. You can present your alternatives and the audience can help you decide.
Understand Who Your Audience Are and Honesty in Your Posts
This is very important when you are creating a post on Instagram, YouTube, Facebook, or any other social media platform. It should not sound that it is spun or is created by a robot and your audience can relate to your post. For instance, there is a new burger joint opened near you or there is a recreational park opened near you, you can go there and write about their service, the food, the environment and the experience you had throughout. But make sure that you select words and a tone that sounds more like a story and comes directly from the heart. This will help you get good impressions and your content to become more authoritative.
Write About Current and Hot Topics
It is a very useful approach to increase engagement on your social media posts. If you write about some current and relevant topics, you will be able to get attention to your post. At the current moment, one can create some posts with updates that revolve around the Presidential Debate 2020 which everybody is looking for. You can be a little more creative and get some great audience on your social media post. You can also go for creating posts on Twitter, YouTube, even your IG accounts.
Check Your Platforms and Post Performance Checks and Get Insights
It is always nice to check out how well your posts are performing and checkout which platform is getting you more responses. From the business point of view, this gets more crucial to check out the analytics on a weekly or after a few days so that you get to know which platform gets you better engagement or where you can get a better response.
You can always create some amazingly engaging posts for yourself or your brand. You must get inspiration from the work of other brands and curate some highly engaging content. Also, you need to think out of the box and stay updated with the current trends and create some very engaging posts for your social media accounts.