For some businesses, it can be incredibly hard to grow their followings on social media. But in most situations, this is something that can be worked on and improved upon with the right strategy and execution.
To help you see how this can be possible, here are three ways to get people to want to follow your business social pages.
Don’t Be So Corporate
Even if you’re a corporate business, if you’re wanting to get a lot of followers, you won’t want to lean into your corporate identity too much. Rather, you should try to emphasize the humanity of your business.
While this can be hard for some businesses, especially if you’re wanting to be seen as very professional, it’s when people can put a face to your brand that they actually connect with you. So if what you’re lacking is this connection as a way to grow your following, try to make your social profiles and your social posts showcase a more human side of your business and the people who work for your company.
Hold Regular Contests
People love free stuff. Knowing this, you can hold regular contests on your social media channels as a way to get more people to want to follow you and stay up-to-date on what’s going on with your business.
Luckily, you don’t have to constantly be giving away free stuff in order to hold contests on your social media channels. While it can be helpful to give things away on occasion, even just having people vote for something can help them feel more connected to your business and like they are a part of your journey. So along with occasionally giving away free products, advice, or gifts, you can also just hold contests to see which color is liked best by your followers or what product you should have on sale for the next month.
Share The Right Content Yourself
In addition to sharing content that you create and that is promotional to your business, you should also start sharing more user-generated content that your followers will find useful and informative. By doing this, you’ll start to be seen as more of a thought leader than as just another business trying to sell something online.
Before you share anything on your own social channels, ask yourself if this is something that your followers would want to share with their network. If you come to the conclusion that it isn’t, you should consider how you can tweak the content or share something different so that everything on your feed is share-worthy content.
If you’re wanting to get more people to follow your business pages on social media, consider using the tips mentioned above to help you see how you can accomplish this goal.