Whether you have a brick-and-mortar business or a completely online business, having the proper signage and advertising for your company can have a huge impact on the amount of business you’re able to do. However, if you’re not experienced in creating this type of signage, you may not know what to steer clear from and what techniques you should be employing to find ultimate success.
To help you with this issue, here are three things to keep in mind when creating signage for your business.
Work With An Actual Designer
Unless you’re an actual graphic designer who has experience with print media and building signage, you should probably just work with a professional to help you get everything figured out with your own signage.
While you may have been able to get away with designing and creating your own logo and other smaller design elements, having something like this blown up to be used as signage or advertising collateral opens up a whole new can of worms for design issues. Since you might not even know how much you don’t know about this, hiring a professional consultant or a team to work with you at this point could prove to be invaluable. And if you’re able to find someone that knows your exact area well, they may be able to offer you additional insight into what requirements you need to fulfill legally and how to create signage that will stand out among the crowd.
Don’t Go Too Small
When you’re not used to thinking about design elements on a large scale, it can be hard to wrap your head around the sizes that you can and should be using. Many times, people feel like the fonts and sizes that they should use sound too big. Like when you hear that you need 10 feet per inch of height with your lettering for signage, this may seem way too big to you. But if you go too small, people won’t be able to read what your sign says, which means your sign won’t be put to much use.
To avoid wasting time, money, and effort, make sure your business signage is never too small for your needs.
Keep Things Clean And Simple
For some people, creating signage and designs for a business can seem counterintuitive. While you want people to see that you put a lot of thought and energy into creating a great design, you don’t want your design to be complicated or confusing.
To balance this out, it’s best to try to create business signage that is clean and simple. It’s best if you use contrasting colors, basic graphics, and short words and phrases that people will easily be able to read quickly for all your business signage.
If you’re going to be creating some new signage for your business, consider keeping the above-mentioned tips in mind as you design your marketing materials.