Five tools will tell you what a single SKU earned after fees, returns, ads and cost of goods: Sellerboard, Shopkeeper, Helium 10, ConnectBooks and Daasity. They disagree on price by a factor of seventy-five and on method by more than that. Two of them do not connect to an accounting system at all, which matters more than their dashboards suggest.
What “true” has to mean
Plenty of tools show revenue by SKU. That is not profitability. A real per-SKU number has to absorb the referral fee, the fulfillment fee, the monthly storage fee, the return and its inbound shipping, the disposal or liquidation, the advertising attributed to that listing, and the unit cost of the goods including freight and duty.
The last one is where tools separate. If a platform models cost of goods as a flat percentage of revenue, every SKU will look like it has the same margin structure, and the report is decorative. Ask that question first and most vendor shortlists collapse.
Sellerboard
The cheapest credible option and, on costing method, the most sophisticated. Sellerboard publishes Standard at “$ 19 /mo billed monthly” or “$ 15 /mo” annually, rising through Professional at $29, Business at $39 and Enterprise at $79 monthly. Its own description of cost handling is the reason to take it seriously: “Track COGS with FIFO for maximum accuracy,” and it “also supports constant, batch, period-based, and marketplace-specific COGS.”
That is more costing flexibility than anything else on this list, at roughly a tenth of the price of the next tier of tools. It accounts for more than a hundred distinct Amazon fees and reports at both product and order level.
Two corrections to the usual write-ups. Its pricing lives on the homepage; the commonly linked /en/pricing/ path returns a 404. And it integrates with QuickBooks, stating that it “integrates directly with QuickBooks, syncing profit, fees, and expenses into your books,” but it makes no Xero claim anywhere on its site. If you run Xero, this is not your tool.
Shopkeeper
Shopkeeper starts at “$20 per month” for sellers with up to 250 orders a month, with higher tiers priced by a revenue slider that does not render a fixed table, so treat anything above the entry price as unconfirmed until you see a quote.
It reports “Profitability by ASIN, SKU, marketplace,” supports bulk COGS upload, and accounts for what it calls 150 or more hidden Amazon fees. Its integration list is the broadest of the cheap tools: Zoho, QuickBooks and Xero on the accounting side, and Seller Central, Shopify, WooCommerce, eBay, Etsy, PrestaShop, Kaufland and BigCommerce on the sales side.
For a seller who wants per-SKU profit and happens to run Xero, Shopkeeper is the low-cost answer that Sellerboard is not.
Helium 10
Included because it is the tool most sellers already have, with an important caveat about what it will not do. Platinum is “129 USD/mo” monthly or “99 USD/mo” annually, Diamond “359 USD/mo” or “279 USD/mo”, Enterprise from $1,499 billed annually.
Read the tier language carefully. Platinum’s own description limits it to “Basic performance tracking” and “Limited profit reporting.” Full profit and loss reporting is a Diamond line item, which puts the real entry price for this use case near $279 a month annually.
The disqualifying detail for anyone thinking about books: Helium 10 names no accounting system anywhere on its pricing or Profits pages. No QuickBooks, no Xero, no NetSuite. Its Profits tool covers Amazon, Walmart and TikTok sellers, and it is genuinely strong at Amazon operations, research and advertising. It is a seller-operations suite that reports profit, not a financial system.
ConnectBooks
The one on this list whose per-SKU numbers land inside the general ledger rather than beside it. ConnectBooks covers automated COGS, real-time inventory tracking, SKU-level profit and loss and marketplace settlement reconciliation across Amazon, Shopify, Walmart, TikTok Shop and eBay, syncing to QuickBooks Online, QuickBooks Desktop Enterprise and Xero. Its middle tier and above post data per SKU into QuickBooks by product and calculate landed cost per item.
That distinction is the whole reason it earns a slot. Sellerboard syncs profit and fees into QuickBooks but does not claim per-SKU posting. Helium 10, Glew, Daasity and Peel post to no accounting system at all. If the requirement is that a SKU-level margin figure can be traced to a journal entry and survive an audit, this is a short list of one.
It is not the cheapest, it covers six marketplaces rather than dozens, and it does nothing for advertising management or keyword research. Its accounting-side detail also depends on how your accounts are structured before any of it syncs, and the vendor publishes a practical walkthrough of how to lay out those accounts that is worth reading before you connect anything.
Daasity
The scaled-brand option, priced accordingly. Starter Essentials is “$1,499 /mo” and Essentials is “$1,999 /mo,” described as delivering a “Full data foundation” with contribution margin built in from day one. Enterprise is custom, and there is a limited-time syndicated data plan at “$499 /mo.”
Daasity is built for consumer brands running direct-to-consumer alongside Amazon, retail and wholesale, with contribution margin modeled across all of them rather than marketplace profit in isolation. At a $1,499 floor it does not belong in a small seller’s shortlist, and Daasity does not pretend otherwise, positioning itself as costing “less than the cost of a data engineer.”
Two names to strike from your shortlist
Fetcher is gone. It still appears on published roundups of Amazon profit tools. The fetcher.com apex returns a 404 and www.fetcher.com redirects to a Jungle Scout page reading, in full: “Fetcher has been discontinued. As of September 15, 2021, Fetcher is no longer available.” Any list recommending it was not checked.
Peel fails the definition. Peel Insights publishes Essentials at “$449 /mo (billed ANNUALLY) or $499 monthly” and Accelerate at “$809 /mo” annually. Every plan’s cost line reads “Revenue & Cost Intelligence: COGS (flat%).” Modeling cost of goods as a flat percentage is precisely the thing that makes a per-SKU profitability report meaningless. Peel is a competent ecommerce analytics product for cohort and marketing questions. It cannot answer this one.
Glew is a near miss for a similar reason. It is a capable multichannel BI platform with a large connector library, but it publishes no pricing, makes no SKU-level COGS claim, and posts to no accounting system. That is business intelligence, not margin accounting.
Choosing between the five
On price, Sellerboard, and it is not close. On costing method flexibility, Sellerboard again. On Xero support at low cost, Shopkeeper. On Amazon operations breadth, Helium 10, provided you accept that it will never touch your books. On per-SKU figures that reconcile to the ledger, ConnectBooks. On multi-channel contribution margin for a brand above roughly $20 million, Daasity.
Before you buy any of them, pull one month of settlement data yourself and check the tool against it. Amazon documents its selling fees and settlement reports in Seller Central, and the IRS explains in Publication 538 why the inventory costing method you pick is a decision with tax consequences rather than a display preference. The Small Business Administration covers the recordkeeping baseline underneath all of it.
A dashboard that disagrees with the settlement report is not a dashboard problem you can configure away.
